Thursday 6 March 2014

A Strong Focus on Customer Centricity

In today’s competitive word it is really hard for an organization to survive for long unless it is providing something exceptional to its customers along with the good returns for its stakeholders. Most of the organizations are able to make good margins however a lot of times it is at the cost of a discontented customer. The biggest reason for the same is that customers have an ever increasing demand for good or rather an exceptional service.  It is a known fact that 10 satisfied customer might recommend a brand to just one prospective customer, however just 1 unhappy customer will tell about his experience to 10 more people. Thirty Six is a shared vision for an organization and its’ employees, which clearly depicts the current path that an organization is following along with its pros and cons in current market.  It is procedure being followed to guide the employees and depicting what is in best interest of customers and organization. Thirty six through it valued added workshop brings all the employees of an organization to think alike and follow same road map to add happy customers to the list.

Thirty-Six is a complete study of an organization and its work process from all the perspectives. Customers and stakeholders views are taken into consideration. This gives a complete idea what went wrong and what was done exceptionally well.  All this is analyzed along with organizations best brains. After a detailed discussion all the talented brains narrow down to about 10-15 moments which best describe and represent what is called as best customer centric scenarios. After understanding the present scenario, the next process in Thirty-six is to give this whole idea a vision which aims to take the company further. This vision is not something like a text book, but it is a detailed video based visualization unlike any seen before.  A complete storyboard is prepared around the best customer-centric instances and then a collective revelation of the future state of the organization is provided.  Also certain rough ideas are given which might bring a certain meaningful changes in the way an organization does its business.

Thirty-six can be summarized as a detailed description of a company’s current work procedure and its future along with highlighting what is good for its future. In includes an in-depth research where everything related to customers is shared be it feedback from customers, shareholders or employees.  All this is concluded with storyboarding the whole chain of sequence and finally producing about a three to five minute video depicting customer’s journey in future. Also along with all this is a hand book outlining each customer centric moments in more detailed version. Thirty six explains need of being best on deliverables. It aims at focusing on the attitude that not only just aims at meeting the expectations of the client rather focuses on exceeding the expectation. The complete Thirty-six process is something (if implemented), all the current as well as future customers of an organization will be thankful and will like to continue their business with your organization.

Author Bio:-
The author of this article: Sapient Thirty six makes the participants to bring out the level they want their company to be at. It digs out their purpose, vision and experience by enabling their company to deliver implausible customer service. You can find him on Google Plus to collect more knowledge with his different experiences.

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